A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Tagged: eyeblaster
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Nielsen Expands Digital Ad Ratings; Axel Springer Blocks Ad Blockers
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer blocks ad blockers; Nielsen Digital...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs
Being funny is serious business. The Onion has come a long way from its roots as a traditional publishing company. In recent years, it has...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Programmatic Creative Platform PaperG Snags $5 Million In Series B
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
Conversant Debuts Personalized Video, Enhanced By Epsilon Data
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
Hermès targets men with new AKQA MANifeste campaign
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
