Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
McCann Worldgroup has named Hiroshi Namiki, Representative Director and Chairman of Momentum Japan, and Yasuyuki Katagi, Representative Director President & CEO of McCann Worldgroup Japan...
Isobar has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and...
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google...
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue;...
To most of us when we think of IBM we tend to associate themes like mainframes, storage, security and infrastructure among others. Not really the...
Times were definitely a-changin’ in 2015 with marketers reviewing their accounts with agencies to make sure they had the best fit. The account review wave was...
View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...
People now watch 100 million hours of video on Facebook every day. However, it is still a challenge for marketers and Facebook that 80 per...
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of...
MindShift Interactive, an Insightful Digital Outreach agency, will be handling the digital mandate for Meru Cabs, which is known as one of the first companies...
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent Kay (Tommy Lee Jones) uses supermarket tabloids looking for tips...
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