Week in Review: The words they use
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
Tagged: eyeblaster
IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Creativity in programmatic "should not be an afterthought"
Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in...
Google AMP Use in Europe; Rubicon Project Financial Results
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
FB launches immersive full screen mobile ads called Canvas
After the success of carousel ads and Slideshow, Facebook has now launched a more immersive ad format for advertisers called Canvas. This new mobile-only ad...
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Instagram now has 200,000 advertisers
It has been almost six months since Facebook-owned Instagram opened up its platform to advertisers. The move which started with some select partners last September,...
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
OMD Brisbane bags Volvo Group Australia
OMD has been appointed as the media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands. The news follows an...
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
REA Group completes acquisition of iProperty Group
REA Group Limited, a multinational digital media business specialising in property, has successfully completed the acquisition of Asia’s owner and operator of property websites, the iProperty Group....
