INFINITI hires Marketing & PR GM in China
INFINITI is expanding its capability in China and has appointed Tim Heile as Division General Manager of Marketing & PR of Dongfeng INFINITI, its Chinese...
Tagged: experience
Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
Reprise names Tim Ringel as Global President
IPG Mediabrands, the media holding arm of Interpublic Group (NYSE: IPG) has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
Frederico Sartorelo joins FCB Shanghai as ECD
FCB has appointed Frederico Sartorelo as Executive Creative Director for FCB Shanghai international clients. Mr Sartorelo has more than 20 years of advertising experience with an exceptional...
‘Just do work that feels good’: Calling bullshit on bad agency advice
Agency founders love to give advice. The creative trades are awash in wisdom from successful CEOs and CDs who launched businesses, seemingly on a wing...
Amobee hires Todd Chu as Senior VP, Global Operator Innovation
Amobee has appointed data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Mr Chu will be charged with leading Amobee’s...
Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
Criteo launches Kinetic Design for ad personalisation
Criteo S.A., the performance marketing technology company, has launched Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually...
‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Nicolas Bidon named as Xaxis’ Global President
Xaxis has promoted Nicolas Bidon to serve as global president. Mr Bidon was previously CEO, EMEA where he led Xaxis operations across the company’s 25 markets...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
Omnicom Media Group opens PHD’s South Korea office
In line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in South Korea – the agency’s...
