Leo Burnett Worldwide names new CEO
Effective February 1, 2016, Rich Stoddart, 52, will take over as CEO of Leo Burnett Worldwide. Mr Stoddart’s current role is CEO of Leo Burnett...
Tagged: experience
Nikkei appoints Krux to power its data strategy in Japan
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei...
Viacom hires Amit Arora as VP – Strategy and Business Development, Asia
Viacom International Media Networks (VIMN) has appointed Amit Arora as Vice President of Strategy and Business Development, Asia, with immediate effect. Mr Arora will be...
Facebook enters the sports arena with its own live hub
Getting into the games business, Facebook has now launched a new live feed for sports, or a ‘Sports Stadium’ as it calls it. The hub...
RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Malaysians prefer a smooth UI & fresh content for video viewing
Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh...
Dentsu Aegis Network Acquires Navegg DMP; Ecommerce to Increase 18% in Brazil
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP;...
CES 2016 Day 2: Do you suffer from Premature Technology Arousal?
CES 2016 is now in full swing, the parties have kicked off in style and the sheer scale of gadgetry on offer leaves you slack...
Agnes Martinez joins Starcom Mediavest Group Philippines
Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director. Ms Martinez joins from Head of Strategy at Ogilvy &...
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
Windows Purging Adware Code; Beacons Beyond Adoption
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to...
Alibaba names Head of Global Intellectual Property Enforcement
Alibaba Group Holding Limited has appointed Matthew Bassiur as Vice President, Head of Global Intellectual Property Enforcement, effective January 2016. In this new role, Mr Bassiur will...
Brands are failing at personalised marketing: Study
About 61 per cent of consumers are less likely to make future purchases following less-than-satisfactory personalised experiences, according to a study conducted by Forrester Consulting...
What’s really wrong with the consumer ad experience? A quick survey
The post What’s really wrong with the consumer ad experience? A quick survey appeared first on Digiday. Via DigiDay
Equity For Tech: Motherly Pairs With Quintype For Data-Driven Publishing
AdExchanger | Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building...
