What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Tagged: engagement
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161
Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics’ Ad...
IAB Reveals 2016 MIXX Awards Shortlist, Showcasing the Best in Digital Marketing Today
Digital Advertising Leaders Compete for Prestigious Awards Honoring the World’s Most Creative and Effective Interactive Marketing NEW YORK – The Interactive Advertising Bureau (IAB) revealed...
Marketers Need To Reset Their Pricing Expectations
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room
Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it...
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
AT&T Will Consolidate Its Various Accounts Under Omnicom; Pokémon Go Continues Its Reign
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad...
Publishers should look beyond advertisers to increase revenue
With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5...
The Peninsula Hotels awards digital to MullenLowe Profero
The Peninsula Hotels has appointed MullenLowe Profero as its global digital agency of record following a competitive pitch. The account will be led by MullenLowe...
Home Decor Commerce App Lux Looks To Video To Make The Sale
AdExchanger | If a picture is worth a thousand words, Lux is hoping video is worth a conversion. The home decor and interior design shopping...
Precious ‘cargo’: How well the WSJ’s shorts story did
If you were sentient, English-speaking, and seated in front of a computer at any point in the last week, you probably noticed a debate about...
TapInfluence Surpasses $1M in Monthly Influencer Payouts; Releases Influencer Marketing Benchmarks on Cost Per Engagement
Data enables marketers to confidently invest in influencer marketing, predict campaign performance and prove ROI BOULDER, Colo. – TapInfluence, the only influencer marketing SaaS platform...
Calvin Klein lays out plans for Raf Simons on Instagram
Calvin Klein confirmed today in a lengthy Instagram post that Raf Simons is the American fashion house’s new chief creative officer. Calvin Klein Collection designers Francisco...
Recognitions for Y&R Guangzhou amid new account win
Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline stated that the agency won the account...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
