Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
Tagged: engagement
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence”...
Social Media Paid Advertising
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource...
Adacus Goes Beyond DCO with Latest Release at DMEXCO
Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6 COLOGNE, Germany – Adacus today announced...
FCB Ulka, LIQVD ASIA appoint new NCDs in India
FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership. Mahendra Bhagat has been appointed to the position of National Creative Director...
Guinness appoints Golin to lead digital & PR in Singapore
Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both...
engage:BDR to Acquire mydiveo for $7.4 Million
Move Benefits Premium Advertisers and Further Positions Company as the Cross-Device Partner-of-Choice for Brands Seeking the Most Effective Campaigns Across All Screens LOS ANGELES, CA –...
How DMPs are finally blowing dynamic creative wide open
Written by Martin Pavey, UK director, Flashtalking. Lately the conversations I’m having with advertisers are dominated by the huge potential of data management platforms (DMPs)....
Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
AdExchanger | It’s hard to drive deep engagement with motor oil. “Oil is just something people aren’t naturally interested in,” admits Ame Cameron, head of...
Maxus appoints first ever global creative director
Maxus Global has appointed Jen Smith, currently Head of Strategy and Planning for Maxus UK, as its first ever Global Creative Director. Ms Smith will be...
What the Rio Olympics Can Teach US Marketers About Targeting Sports Fans
Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics...
Axa, Publicis launch integrated shield campaign in Singapore
AXA Singapore is the sixth and newest insurance provider for the Integrated Shield medical plans. These plans offer private health insurance coverage to Singaporeans on...
Sizmek and Fuisz Video Partner to Enable Seamless Shoppable Video Ad Serving and Reporting
Integration of Fuisz’ click-responsive interactive video into Sizmek MDX Platform to enable immersive video experiences and drive consumer engagement Austin, TX – Sizmek (NASDAQ: SZMK), the open ad management company...
