Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/02/2014
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/02/2014
If you’re a Facebook user, by now you’ve probably received your very own movie. In honor of its tenth year, Facebook has given us all...
Twitter’s first quarter as a public company was hot and cold. Ad performance was the hot part. Q4 2013 ad revenue on the Twitter platform...
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/01/2014
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit...
Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain...
Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also...
Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears...
According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the...
Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the...
As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One...
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