The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
Tagged: engagement ads
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet...
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
Mobile App Revenues May Exceed $25 Billion in 2013
2013 will be a banner year for mobile app revenue. That’s according to the latest research and industry projections from Gartner. If the projections manifest,...
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
