Digerati50: Not just an investor, but an enabler
Digital News Asia (DNA) kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy....
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P&F Drops Underperforming Brands; Targeting Krill Oil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of...
Digerati50: The 'old media' geek
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the...
Digerati50: The entrepreneur who turned down US$63mil
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Adap.tv’s TV Conversion Tracking; Yahoo Ad Problem Musings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company...
Mobile Versus TV; Optimistic Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered...
MRC Video Viewability; Twitter Acquires TapCommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric,...
Digerati50: Instilling the ‘can do’ attitude in entrepreneurs
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Ad Tech And Fraud: Lessons From Email Spam
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Martin Sorrell Talks AmEx; IAB-PWC Ad Spend Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation...
KKR Buying Internet Brands; Singtel May Buy Kontera
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Going Up Private equity firm KKR announced Tuesday that it will buy publisher...
Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover...
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
Digerati50: Brothers with global ambition
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
A.1. updates for the Facebook generation
Facebook break-ups are fraught with tension, confusion and, for some, the enticing prospect of meeting new people. In the case of A.1. Original Sauce, which...
