The Weekly Digital Marketing Update @ Copenhagen INK (29-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Tagged: easy
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
Brand marketers face all kinds of challenges – at times it is as common as the launch of a global brand in a local market...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about...
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
Financial Times refreshes the newspaper for the digital age
The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial...
Twitter Trials “Buy Button” in Tweets
For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...
Data pick of the day: 75% of Twitter active users purchase products online
On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small...
The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Data Points Towards Mobile, Rich Media, And Private Marketplaces
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading....
U.S. Indoor Location Based Search Could Grow 45%
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and...
‘The reasons behind rapid change are clear-cut, even if the consequences are not’
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus...
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well...
Digital might become the subset of social: Socialathon 2014
The reach of social media today is staggering. Marketers, all across the world have now realised the power of social media and are leaving no...
