Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
Tagged: e-shopping
SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. “Brands, mobile...
SourceKnowledge Launches Cloud-Based SaaS Platform Engage
Full-Stack Model Increases User Acquisition and Optimizes Conversion Value Based on Performance MONTREAL, QC – Performance advertising technology company SourceKnowledge introduced a full featured interface for users...
Experian’s second annual #SuiteLife Awards Give Kudos to Brands with Top Notch Campaigns
The second annual #SuiteLife Awards, organized by Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, gave kudos recently to several...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
Why Sonos is following Apple’s footsteps with an experiential store
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
MasterCard’s Sam Ahmed’s to chair WFA CMOFORUM in Asia
MasterCard’s APAC CMO, Sam Ahmed, has been named as the first Chair of the World Federation of Advertisers’ CMOFORUM in Asia-Pacific. WFA CMOFORUM is an...
European Online Ad Spend Overtakes TV; Industry Professionals Uninformed About Malware
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Prime Day Gives Retail a Boost
It wasn’t quite Black Friday in July, but Amazon’s Prime Day did provide a boost to other retailers. Like a late-afternoon caffeine injection, the much-hyped...
How programmatic can breed loyalty
Asia-Pacific is the world’s largest digital retail market and the fastest-growing e-commerce region globally in 2015. The year ahead will be no exception, with a...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
Healthcare startup Konsula levels up, from e-directory to e-commerce
Barely a year after its launch as an online directory of medical and healthcare services, Jakarta-based startup Konsula has now entered the e-commerce battlefield with...
Week in Review: SEA e-commerce claims another high-profile victim
The ‘potential’ of South-East Asia’s e-commerce market claims another high-profile victim this year, with Ensogo joining Rakuten in announcing its withdrawal from the region’s e-commerce...
Digerati50: Out to make e-commerce ‘conversational’
DNA kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol...
Were there early warning signs of Ensogo’s SEA exit?
Ensogo’s announcement that it was shuttering all its e-commerce operations in SEA still came as a surprise to many, but there were early warning signs....
