Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
Tagged: e-shopping
#sowhoknew: Living with Amazon’s Alexa
Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one....
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
How SEA SMBs can win with conversational commerce
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they’re even purchasing products brands would never have considered to be smartphone-friendly, like expensive...
APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad...
AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil
In this week’s LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions;...
Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
Tech ups the customer engagement game for High Street retailers
I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research...
Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
DynAdmic Partners with Latin Interactive; Brazilian Mobile App Users Aren’t Loyal to Brands
This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and...
comScore to develop online measurement currency in Indonesia
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian...
Amazon’s Core Tech Value Raises Questions for Tax Regulators in U.S., Europe
Jeff Bezos’s relentless focus on user experience has helped him make Amazon the most valuable e-commerce company in the world. But regulators in Europe and...
Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil
In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation,...
