Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
Tagged: e-shopping
How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
Sociomantic Labs, a global player in programmatic display advertising solutions for advertisers and agencies, helped leading Indonesian online retailer for everyday baby products, Bilna, exceed...
Top 5 reasons why mobile retargeting is growing popular
Ever since the advent of smartphones and tablets, e-buyers are constantly evolving – the upshot has been an incremental effort to connect with consumers through...
Digital Marketing, Adobe and $10 Billion Worth of Opportunities
At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion company and the enormous growth...
The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline...
Week in Review: Don’t let IP issues bite you in the rear
Some of the smaller stories around IP and e-commerce caught DNA founder Karamjit Singh’s attention this week and he explains why. Via DNA
What FB’s Buy Now means to ecommerce & marketers
Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform...
Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
‘Asia is not ‘different’. It’s Asia…’
Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting...
SapientNitro’s James Chiu heads to Razorfish China
In a bid to bolster its creative offer in the Greater China region, digital and technology agency Razorfish has appointed James Chiu (Chiu Mang Hoo...
Digital agency XM Asia agrees to acquire SoFresh in Vietnam
XM Asia Pacific, a JWT company, is set to acquire a majority stake in Sofresh, a digital creative agency in Vietnam. The deal, XM Asia’s...
Smartphone is the Godzilla of Global Goods
Talk about a growth market. A new survey by eMarketer indicates that smartphones are where the action is: by the end of 2014, 1.76 billion...
