More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Tagged: e-shopping
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
Disrupt #24: Pay to play
The 24th DNA-TeAM will be breaking new ground with the venue being a cigar lounge, with a cocktail networking session to follow. Oh, and did...
What is ticking for Omnicom Media Group’s Indonesia office?
Beiersdorf, Heinz, Telkomsel, Carrefour – some of the biggest pitches to have happened in Indonesia earlier this year – have all found their way to...
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
Ecommerce players’ Diwali battle marks the rise of new trends in India
Flipkart rolled out its ‘Big Billion Day’ sale amid much fanfare on October 6, where the ecommerce giant offered large discounts and deals across 70...
Mindset shift needed to bridge gap in APAC’s digital mktg maturity
The digital divide between markets and businesses finds mention in various conversations to caution those that are either slow in adopting digital or are not...
Qubit Raises $26M From Accel Partners For ‘Predictive Data’ In Ecommerce
London-based ecommerce personalization tech company Qubit has raised $26 million in a Series B round led by new investor Accel Partners. Existing investors Balderton Capital...
WPP commits deeper investment in China’s ecommerce mkt with Polestar
WPP Ventures contributed to China’s booming ecommerce industry with Polestar Co, a joint company for integrated ecommerce solutions. WPP Ventures is the investment arm of...
VML China gears up to acquire social media agency Teein
Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing...
9.8% increase in China ad spend despite slowdown in key sectors: GroupM
China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase...
Presto Grocer’s regional e-commerce ambition
Malaysian ‘hybrid grocer’ Presto Grocer has major e-commerce plans for South-East Asia, and it has roped in Bob Chua to its board to help. Via...
Twitter Trials “Buy Button” in Tweets
For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...
How digital is transforming Omnicom Media Group’s Thailand ops
The growth of digital, with the rise of mobile, social, ecommerce, digital video and the likes, is opening up new opportunities for marketers to connect...
GroupM China’s Chief Digital Officer Tony Chen resigns
Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the...
