Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Tagged: e-shopping
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Astro may launch more home shopping channels
Astro Malaysia Holdings Bhd may introduce new home shopping channels over the near- to medium-term, as it aims to capitalise on the country’s e-commerce boom....
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
How Programmatic TV is Changing Ad Currency
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media...
Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more...
Rise in ‘smart’ shoppers as 80% use tech for research: Study
It is the age of the ‘smart’ shopper as technology now pervades every retail transaction, according to a recent MasterCard report. With this shift towards...
Facebook adds new ‘shop’ tab to push ecommerce
Taking another step to make it easier for brands to connect with consumers on the social media platform, Facebook is now testing a ‘shop’ section...
Singpost & IDA collaborate to develop drone for mail delivery
Singapore Post signed a joint development with the Infocomm Development Authority of Singapore (IDA) for a Unmanned Aerial Vehicle (UAV, also known as drone). A last...
APAC consumers choose mobile to shop online: Study
Asia Pacific consumers are increasingly likely to make their online purchases and bill payments through mobile devices (mobile phone or tablet), rather than via desktops,...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands...
Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
For marketers, identifying trends shaping digital and the overall impact on the media landscape in India, has become more important than ever. While digital in...
