Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
Tagged: e-shopping
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
Nestlé’s R Chandrasekar to keynote at India’s Top Digital Planners
The year 2015 is marked with numerous milestones for Nestlé India. Whether it was the continued celebration of completing over 100 years in India to...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015
In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date...
On Black Friday And Cyber Monday, Ecommerce Aims To Prove Its Worth
AdExchanger | With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile...
Asia Brands Must Ready Programmatic Journey
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
#mavericksindigital: Alibaba crushes all records for biggest e-commerce day, again
Singles day, November 11th, 11.11, Double Eleven, whatever you want to call it, has truly become a special day for Chinese consumers and has firmly...
Watch out for content, programmatic and IoT: GSK’s Prashant Pandey
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their...
Kebunbibit.id, e-commerce khusus tanaman
Bermodal awal Rp 500 ribu, kini beromzet mencapai Rp 5,4 miliar Via DNA
VOD Revenue to Reach USD$1.8m in LATAM; Brazil Ecommerce Expects Strong Black Friday
This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by...
