MWG hires new Chief Strategy Officer in Greater China
McCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China. Yang moves from Leo Burnett Worldwide in Chicago, where she...
Tagged: display
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that...
Sociomantic opens data centre in Shanghai
Sociomantic Labs has launched a new data centre in Shanghai. This hub makes it possible for Sociomantic’s clients around the world — enterprise e-commerce advertiser in...
Programmatic 101: What are user scoring and propensity modelling?
probability scoring best-next-action modelling continuous scoring algorithms algorithmic attribution lookalike modelling predictive analytics customer behaviour scoring propensity score matching However you refer to it, propensity...
Cheil hires Satit Jantawiwat as CCO of Thailand
Cheil Worldwide announced the appointment of Satit Jantawiwat as Chief Creative Officer of Cheil Thailand effective from January to bolster its creative competitiveness in the...
Ad Age Ahead Video: Why Data Is the New Natural Resource
Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley...
4 Predictions for Mobile Marketing in 2017
The following is a guest contributed post by Rachel Lawrence, Social Media Planner/Buyer at R2integrated. 2017 may be a turning point for mobile marketing. According...
Ad Tech Funding in Decline; Ad Tech Renaissance Looming
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad...
Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017
The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire,...
How celebrity death hoaxes power fake news
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
MWG Malaysia strengthens leadership team with new hires
McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai,...
Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
The best APAC digital marketing stats from December 2016
30% of online sales in SE Asia through social That astonishing estimate comes from consulting firm Bain & Co and is reported in the Wall...
The Counterpuncher: The Guardian’s new CRO Hamish Nicklin is on a mission
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and...
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
