Dominance of native; Mobile in the Morning
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Tagged: display
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
Ogilvy Melbourne expands team following new business wins
Following a raft of new business wins, Ogilvy Melbourne has announced several new senior hires,broadening the agency’s talent-base and skillset. The new appointments include Danielle...
PHD names Eileen Ooi as Head of Malaysia
In an effort to sharpen focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of...
Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV
This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side...
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
mcgarrybowen enters Indian market with Happy Creative Services acquisition
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services (‘Happy’) in India, which will join the global mcgarrybowen...
Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
Learn 5 ways to improve collaborative creative work
The post Learn 5 ways to improve collaborative creative work appeared first on Digiday. Via DigiDay
Maxus APAC names new chief client officer & chief planning officer
Maxus Asia-Pacific has announced two major promotions in the regional team. Rose Huskey is now Chief Client Officer for APAC while Dick Laurie becomes Chief...
Ignite wins Acer Malaysia’s social mandate
Ignite SDN BHD recently won another chunk of creative duty for Acer Malaysia; this time it was social media. Ignite has been the primary agency in...
Wunderman International promotes Alexandra Beneville to MD
Wunderman has promoted Alexandra Beneville to Managing Director of Wunderman International Tokyo. Ms Beneville previously serviced as Senior Vice President, Account Services, for the agency. In her...
The Winning Bid for Advertisers – Why it’s Time to Get Excited about Bid Enrichment
Advertising thrives on tech. It wouldn’t be advertising if there wasn’t a healthy line of new technology entering the market and transforming the way the...
MWG Japan hires new Chief Client Officer
McCann Worldgroup Japan has appointed Antony (Tony) Cundy as chief client officer, effective immediately. Previously the CEO of Wunderman Japan, he reports to Charles Cadell, representative...
