Dennis Lam named as FCB South China’s MD
FCB has appointed Dennis Lam as Managing Director for FCB South China. With extensive and integrated experience, Mr Lam brings exceptional client management experience to the agency....
Tagged: display
JWT bags global digital business for Lux
After a multi-agency digital pitch, J. Walter Thompson has been named agency of record for Lux’s global digital strategy and content business. The win is...
MullenLowe Profero names Chris Henderson as Australia MD
MullenLowe Profero, the digital arm of global creative network MullenLowe Group, has named Chris Henderson as the new Managing Director of Australia. As Managing Director,...
Programmatic: The More Things Change, the More they Stay the Same?
In the latest column from the IAB’s Display Trading Council, council members give their views on what has changed in the programmatic space over the...
JWT NZ gets Grant Henderson on board as Digital Strategist
J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction. Reporting to Jaqueline Smart, Head of...
Adobe Buys TubeMogul; Digital Video Advertising Strategies Are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Grey Group expands Nirvik Singh’s role to include MENA market
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s...
Tencent IBG rolls out ad solutions to attract Chinese tourists
International Business Group (IBG) of Tencent is rolling out a one-stop service advertising solutions. The ad solutions include options to build brand awareness and develop product...
Urban Airship’s Industry-first Platform Services Fine Tune Personalized, Interactive Notifications
Urban Airship has just debuted new, next-generation platform services — Open Channels and Open Profiles — designed to deliver individualized messaging to any platform, device,...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
Facebook reiterates video push as revenues for Q3 cross $7bn
Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded USD 7 billion for the first time. The social media...
