Barton F. Graf: We can be serious, too
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
Tagged: display ads
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Stamp your in-store Snapchats with custom Lilly Pulitzer prints
Lilly Pulitzer, the legacy women’s retailer known for its colorful printed patterns, is collaborating with Snapchat to offer custom Lilly prints for customers to stamp onto...
Creative Still Rules At Cannes; Placed Gets New Partnerships
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
Clemenger BBDO, Colenso BBDO compete for Creative Effectiveness Lions from APAC
Cannes Lions International Festival of Creativity has a total of 27 entries that have made it to the Creative Effectiveness Lions shortlist. No agencies from...
So this is what Newt Gingrich thinks of the Apple Watch
It seems that everybody is a tech blogger these days. Even Newt Gingrich, who made his debut on Mashable reviewing the Apple Watch. Mashable approached...
Y&R SG named creative AOR for SG’s Ministry of Manpower
Y&R Singapore has been appointed as the creative agency of record for the Ministry of Manpower, following a tender process. The Ministry of Manpower has...
Leading B2B Marketing Solutions Company MultiView Backs ProgrammaticAdvertising.Org
Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing...
Mobile Advertising Revenue Driven by Increase in Smartphone Display
Mobile digital publisher revenues driven by a 114% growth in smartphone display revenue over the last year London, UK – Deloitte, the business advisory firm...
With Two Sides To The Viewability Equation, Discrepancies Persist
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of...
Comic: Creative Comes Out To Play
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Adobe Advances Programmatic Advertising With New Dynamic Creative Technology
Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing...
Brother International SG reappoints The Hoffman Agency as AOR
Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
Cybercriminals targeting healthcare organisations: Fortinet
Fortinet has warned that patient data is far more valuable to hackers on the black market than credit card numbers because it tends to contain...
