On Twitter in Japan you can ru…
On Twitter in Japan you can run standard display MPU ads! News to me anyhow… http://t.co/3OZS2vB
Tagged: display ads
Google introduces four new display network measurement tools
Google is rolling out a “performance bundle” for its display network, which it claims will provide “more meaningful metrics” for advertisers to judge the effectiveness...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
The interactive digital billboards are coming!
Inside the bustling Shinagawa train station, a futuristic-looking vending machine has replaced rows of drink bottles and cans with a 47-inch touch-screen monitor – when...
Finally back… + Banner Heat Map
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns –...
Cannes Gold Cyber Lion winner: Pringles – Can Hands Banner
It’s friday and time for some great fun – this was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple...
Nice creative execution on Twitter
Twitter is all over the place these days… Found this really great example of online marketing in the entertainment sector – the twitter based Resistance2018...
Future of outdoor? E-paper…
A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In...
Why paid search will never kill display advertising
Just read this interesting article over at Imedia Connection, thought I would share it. Some key take out’s from the article: Advertisers apply two methods...
