Wunderman’s Data Services Unit Constructs In-House Marketing Hub
KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities...
Tagged: display ads
GE Considers Native Ad Success Online And Off
Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now...
Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’
Come take a journey. Or rather Journey. Belize, the small English-speaking Central American nation, may not have the cache of some of its Caribbean neighbors,...
10 agency tours on Hyperlapse
Yesterday, Instagram launched “Hyperlapse,” a new iOS app that lets you make high-quality time lapse videos in just a few minutes, using your phone’s camera....
Scripps Among Publishers Facing ‘Programmatic Headwinds’
The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic,...
AKQA sets India play in motion with creativity & engineering at core
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always...
TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up
TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue...
How Mobile-First Publisher Quartz Measures Native Ads
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
Brands celebrate the Fourth of July with fireworks and clichés
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
AdMonsters Meetup: The Multiscreen Frontier
Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers...
Cannes Lions to introduce a category focussed on data & creativity
The organisers of Cannes Lions International Festival of Creativity have grown the festival year-on-year by adding new categories that they believe is reflective of the...
AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models
Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group’s media investment arm, Mediabrands, has banged the drum about the need for...
