The Year In Native Advertising
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Tagged: display ad
Evernote rolls out chat feature to level with messengers
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last...
MDeC’s Kamil Othman helms Finas, industry hopes raised
Finas’ appointment of ex-MDeC VP Kamil Othman as its Director General has raised hopes for the creative content sector, writes Karamjit Singh. Via DNA
Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts...
LoopMe to Bring Video Advertising to 1 Billion Mobile Users
With mobile usage booming and overtaking other media, offering brands TV-size audience on mobile video is the next big opportunity LoopMe, a mobile advertising platform...
Q3: Rich Media Declines Drag Down Sizmek
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according...
Cannes Lions gets it first ever marketer Jury President
Cannes Lions has announced the appointment of Wendy Clark, President of Sparkling Brands & Strategic Marketing, Coca-Cola North America as Jury President. This will be...
Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
AdMonsters Meetup: Pubs Tackle Creative
Location: New York Wednesday, November 05, 2014 Via Admonsters
Canadian agency creates Buzzfeed quiz for interview process
Buzzfeed quizzes are the best way to find out what type of monster you may attract, and what food you should get jiggy with. But are they...
Publicis Acquires 20% Of Matomy For £40m
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to...
