Comic: Creative Comes Out To Play
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tagged: display ad
Adobe Advances Programmatic Advertising With New Dynamic Creative Technology
Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
Cybercriminals targeting healthcare organisations: Fortinet
Fortinet has warned that patient data is far more valuable to hackers on the black market than credit card numbers because it tends to contain...
Epsilon Hints at Changes To Its Conversant Business
Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion...
McClatchy’s Darwinian Approach To Programmatic
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
Animonsta overcomes challenges to grow
Animonsta Studios has overcome the shortage of skilled talents in Malaysia’s creative content ecosystem to create an animation show that is distributed to broadcasters in...
Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales
Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related...
sovrn Engages Forensiq for Additional Quality Control
Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK –...
What Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul...
TubeMogul To Dive Into Display, Among Other 2015 Plans
Video demand-side platform TubeMogul plans to offer richer viewability tools, more automation around the TV buying process and – wait for it – the ability to...
Who Is Prashant Fuloria? Yahoo Puts Flurry Exec In Charge Of All Ad Products
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
Cool ideas: Pay it forward comes to retail
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
