Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
Tagged: display ad builder
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of...
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So what is a bright, young...
Mobile App Revenues May Exceed $25 Billion in 2013
2013 will be a banner year for mobile app revenue. That’s according to the latest research and industry projections from Gartner. If the projections manifest,...
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
