Programmatic Is Table Stakes
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Tagged: digital
Answering the Call: Ad Ops In a Native World
Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on...
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
Charting A Path To In-House Programmatic
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
First- Or Third-Party Cookie? Wrong Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: The New SEO Strategies That Work
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age...
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment NEW...
Mobile, Programmatic Media Draw Advertiser Budgets In Q4
With mobile accounting for more than 39.7% of all online traffic this Thanksgiving weekend – a 34% increase from Black Friday 2012, according to IBM’s...
Answer These Questions Before You Bring Programmatic Buying ‘In-House’
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
‘Programmatic’: Old Word, New Meaning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Rubicon Project Expands Operations in France, and Promotes Julien Gardès as Managing Director Southern Europe
William Salmon-Lefranc moves from London to Paris PARIS – Rubicon Project®, which operates the industry’s largest independent real-time trading platform for digital advertising, continues the evolution...
Comic: Marketing Tech
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
The Agency Millennials Are Gonna Be Alright
Kayla Green is digital strategy director at Saatchi & Saatchi LA. For all the hand-wringing about the newest generation of agencies, the industry will be...
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
