Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
Tagged: digital
#sowhoknew: Madonna – ‘Desperately Seeking’ Millennials via Snapchat?
‘Who’s That Girl’ who has just premiered her latest single on the currently in ‘Vogue’ social channel Snapchat? Ariana Grande I hear you say. Wrong....
Coming Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
Direct Sales And Programmatic: A Happy Medium?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at...
The Viewability Mess We’ve Created
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay...
Make-or-break time for MyTV and DTTV
MyTV has unveiled its business plan for its digital terrestrial TV play. By charging RM12 million a year per channel to broadcasters, will it be...
Consumer confidence in SE Asia remains stable: Nielsen
Southeast Asian consumer confidence remained strong in Q4 2014, with four Southeast Asian markets ranking in the top 10 most optimistic countries globally and five...
Nissan goes to Super Bowl ‘With Dad’
In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy...
What Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Ahead of global media review, Unilever consolidates search biz with Resolution
Unilever has consolidated its search engine marketing and search engine optimisation duties with Omnicom’s Resolution Media following a pitch process. Resolution will work with sibling...
What if Google got into the telecommunications business?
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform
Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps,...
