Bad times the best time for digital transformation: Gartner
If there is a good time for Malaysian companies to start embarking on a digital transformation agenda, it would be this year as economic growth is...
Tagged: digital
Gameloft Advertising Solutions and AppNexus Announce Global Partnership
– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
Malaysians prefer a smooth UI & fresh content for video viewing
Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh...
Viacom Asia promotes Paras Sharma to Senior VP
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
Week in Review: Garuda a digital catalyst for Indonesia?
Garuda Indonesia aims to be a full digital airline by 2020. Karamjit Singh talks about the possible ripple effect this can have on other state-owned...
MRC: 2016 Will Be The Year Of Mobile (Viewability)
AdExchanger | With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing...
To Meet Surging Consumer Expectations, Retailers Must Put Data To Work
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
H&R Block Spends Evenly On Digital And TV Ads, CMO Says
AdExchanger | H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast...
Why It’s So Hard To Determine Success In This Rapidly Evolving Programmatic Landscape
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty,...
Comic: Industry Preview 2016
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
VideoAmp to Expand Internationally with USD$15m Investment
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies...
Is Publicis looking to buy stake in Cheil?
After acquiring Sapient in 2014, Publicis Groupe is now rumoured to consider buying a stake in the Korean agency Cheil Worldwide. Bloomberg reported that the...
Oxigen MCL appoints CricHQ as Tournament Technology Partner
Oxigen Masters Champions League that is set to begin on the 28th of this month, has appointed New Zealand based CricHQ as the tournament’s technology...
Ogilvy Melbourne bags creative mandate for Priceline Pharmacy
Priceline Pharmacy has announced a change in its advertising agency after a long and successful association with GIRL. Priceline Pharmacy has transformed in the last...
Need it Now: How digital immediacy is changing physical delivery
The post Need it Now: How digital immediacy is changing physical delivery appeared first on Digiday. Via DigiDay
The Year Of Measuring Human Connection
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
