Is advertising failing Australian brands?
With the rise of adblockers, there has been an industry debate on whether advertising has been helping brands or not. In a research done by...
Tagged: digital
Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
The Digiday Video Anywhere Summit continues with insights from Fusion, CNN, Bloomberg
Day two of the Digiday Video Anywhere Summit will be live-streaming from Palm Beach, Florida, Monday — starting at 9:30 a.m. ET. Isaac Lee, CEO of Fusion,...
In Praise Of Complexity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching...
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
How Academia Is Shaping Ad Tech And Platform Business Models
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
Syncing Radio And Out-of-Home: An Actual Thing You Can Do
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
Even cows are going digital!
Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
Former AOL President Bob Lord Moves to IBM as Chief Digital Officer
Continue reading at AdAge.com Via AdAge
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: Winners never quit and quitters never win…
Vince Lombardi one of the most successful coaches in the history of American Football, but he also had an uncanny knack of providing some of...
STW Group and WPP merge to create WPP AUNZ
STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW...
Data use by publishers triples revenue in Q4 2015: Report
With the continuing shift towards mobile as the preferred device, data represents a powerful opportunity for publishers for monetising their apps. By 2020, about 90...
ADARA launches new customer metric based on travel spending
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
