Digital Marketing News Update – 8th Feb 2011
Ad spend TV ad spend to rise 7% in first quarter of 2011 UK search spend up as Google continues to soar Social Network Ad...
Tagged: digital
Digital Marketing News Update – 1st Feb 2011
Advertising and marketing news P&G puts Facebook and Twitter at centre of Gillette campaign Nine easy steps to online video success Kellogg Commits to Global...
Digital Marketing News Update – 25th Jan 2011
Advertising spend Marketing budgets drop 5.4% ahead of uncertain 2011 Bellwether reports display and search up though marketing budgets revised down Online video ad revenues...
Digital Marketing News Update – 18th Jan 2011
Another one of these weekly link updates – enjoy 🙂 Advertising spend Rapid Growth Ahead for Mobile Game Ad Spending Online video ad revenues triple in...
Digital Marketing News Update – 10th Jan 2011
The first of many weekly marketing news updates here in 2011… Advertising spend Forecast: 10% growth in online ad revenue this year Online Ad Spending...
2011 digital marketing trends
2011 only just started, nevertheless a lot of predictions to what the new year will bring has already been given. Therefore I compiled a bunch of...
Infographic: Twitter vs. Facebook
Another one of these really smart infographics, this time from marketing agency Digital Surgeons. The graphic compares Facebook against Twitter to discern differences in demographics and usage preferences....
Top 100 digital brands in APAC (+ focus on Singapore)
A new digital research done by TNS in six Asian Markets (China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand) has just been published. The research...
Weekly Digital Marketing News Update – 21th Dec 2010
The last weekly update in 2010 – enjoy: Advertising spend Apps to boost adspend on mobile to $11bn by 2015 Adspend forecast for 2011 revised...
Weekly Digital Marketing News Update – 15th Dec 2010
Just another update… 🙂 Advertising spend Zenith forecasts 2010 online spend will near £40bn Online Ad Spend Continues Double-Digit Growth Big 3 Forecasters See Ad...
The interactive digital billboards are coming!
Inside the bustling Shinagawa train station, a futuristic-looking vending machine has replaced rows of drink bottles and cans with a 47-inch touch-screen monitor – when...
Google wants to dominate display + some interesting stats!
The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates...
The toughest challenge for marketers…
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
Engaging LG website
One of my colleagues sent me this link today: www.joy-lggm730.com/sg – it’s the local website LG uses to promote their gm730 handset here in Singapore. The...
Online audience profile targeting
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
