Digital Marketing News Update – 1st Feb 2011
Advertising and marketing news
- P&G puts Facebook and Twitter at centre of Gillette campaign
- Nine easy steps to online video success
- Kellogg Commits to Global Marketing
- Coca-Cola Marketing Strong, But Kraft Is Shaky
- Top tips: How important is local knowledge in multinational search optimisation?
- White paper: Managing online review sites for brands
- Cadbury’s case study: Digital campaign generates over £3 for every pound spent
- Twitter’s ad revenue ‘may triple to $150m this year’
- How to crowdsource creative advertising
- 4 ways to gain new customers with mobile marketing
- A Social Media Strategy is Not Enough
- Time for B2B marketers to care about the iPad
- Marketers told to prepare for Android
- Kellogg unveils plan to boost global marketing
- LG parts company with global marketing chief
- Despite HD Content, Advertisers Slow To Embrace HD Ads
- Who Recalls the Most Mobile Ads?
- 3 Simple Models for Social
- Performics Launches Global Performance And Search Marketing Agency
- AdMob Mobile Network To Feed Local And Ecommerce
- Rhythm: Mobile Video Advertisers Up Eightfold In 2010
- Why video is a good option for brands
- iPad Ad ‘Wow Factor’ Boosts Purchase Intent
- Debenhams adds text to marketing mix
- 10 For ’11: This Year’s Marketing Trends
- Who Said Twitter Would Never Make Any Money?
- Bacardi rethinks drinks brands’ online strategy
- Auditude Raises $11 Million More For Its Online Video Ad Platform
- Top tech that will get marketers wired in 2011
- 5 ways social media will change your marketing plan
- Marketing Trends for 2011
- These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers
- Will Ad Networks Be As Supportive Of Mozilla And Google Do-Not-Track Tools As FTC Is?
- iAd Not Much Of An Ad Fad
- Interactive ads beat print in study of readers
- New Facebook ads are based on what users “like,” post
- How Marketers Can Experiment with Social Games
- Website and Email Critical B2B Investments
- Top tips: Six email marketing trends for 2011
- Twitter Tests Self-Serve Ad Platform
- 9 new rules for YouTube marketing
- Combining Display and Social: The Ad that Keeps on Advertising
- Facebook launches Sponsored Stories ad format
- TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference
- Andrew Walmsley on Digital: The perils of virtual stalking
- Facebook As Marketing Tool: Bringing Producers And Programmers Together
- Facebook turns ‘likes’ into ads with ‘Sponsored Stories’
- How to unite your TV and online efforts
- Knowledge Networks Probing Social Networks, Identifies New ‘SoMe’ Consumer Segment
- Brand Values Yield Clues to Social Media Influence
- In social time spent is up, will advertisers buy in?
- Automakers step up mobile marketing
- Twitter IS SO Testing Self-Serve Ad Platform
Agency updates
- Mindshare appoints Paul Armstrong head of social media
- Top 5 technology outsourcing trends in 2011
- Razorfish Names Hounsell to SVP Post
- Blackberry appoints AMV and 72andSunny to $200m ad account
- Aegis and Initiative retain £20m European Indesit media business
- MPG Media Contacts lands £2m toy account
- Nick Parker promoted to trading director EMEA at Kinetic
- VCCP hires digital MD from Dare
- How Havas is trying to boost its digital, social savvy
- IPA appoints new chairs for ethnic diversity and strategy groups
- WPP’s Sorrell Calls For Pay Model For Content
- Publicis set to acquire Chemistry in £14.5m deal
- WPP increases stake in Mindshare South Africa
- SeeSaw needs to offer brands more, say media agencies
- Havas creates arm to boost social media across group
- AOL continues content push with Heidi Klum deal
- UM picks up £20m South African Tourism
- How to unite your TV and online efforts
- Zoe Bale named press planning director at Carat
- WPP to launch holding group Tenth Avenue
- Swedish digital agency targets top 50 UK clients
- Havas Opens Social Media Support Division
E & M-commerce
- What is Amazon getting for LoveFilm’s price tag?
- Report: Top online retailers ‘closing the door on the Disabled Pound’
- EBay appoints European fashion chief
- Online sales jump 25% in cold snap
- Google Q4 Earnings Benefit From E-commerce
- Tesco invests in £20m ecommerce distribution centre
- Apple App Store hits 10bn downloads
- Argos allows PayPal payments ahead of a move into m-commerce
- Music site Vevo set for UK launch in April
- 2010- How was it for you? Top online retailers give their views
- Data: How social media drives traffic to online retailers: UK
- Adidas ‘virtual wall’ lets shoppers order online…while in-store
- Retailers ‘more than double their following on social media sites’
- Cold weather helps UK online retail sales beat expectations
- Amazon plans major online grocery expansion
- UK ecommerce more flexible on delivery: report
- Will art lovers spend online?
- Fashion etailers lead charge into mobile shopping
- Morrisons kicks-off ecommerce pitch
- Orange and Barclaycard ready for contactless mobile payment
- None of UK’s Top 100 online retailers allow purchases from within Facebook
- Retailers open up to the value of mobile commerce
Media consumption
- Everything (almost) that you need to know about social networks
- comScore: Web and Mobile Email Headed In Different Directions
- New York Times paywall to cost less than $20 a month
- Mobile e-mail use surges
- Survey: Online communities top social networks for trust
- Report: TV Not That “Social”
- Vodafone claims 100,000 UK music subscribers
- Data: Facebook traffic accounts for over half social media visits in UK
- Study: Mobile Diners Looking For Cheap Eats Close By In The ‘Burbs
- Online news sources still most trusted, finds Edelman study
- Online Communities Are a Winner for Women
- UK trusts CEOs more than its media
- Newspapers enjoy big online readership, connect with upscale users
- Newspaper Web Sites Reach 62% of Online Population
- Top 10 most searched-for UK banking websites
- 1.4 billion people to access both fixed and mobile broadband by 2015
Research
- Kantar Media Wins Romanian TV Contract
- Synovate Hires de Condé as CEO of Southern Europe
- M&S Insight Boss Joins Shoppercentric
- InsightExpress Launches Real-time Campaign Measure
- RI Greece Rebrands as Millward Brown RI
- Kantar Partners to Study Indian Trends
- Nielsen Names IPO Share Price
- TNS and Hoffman Form Joint Venture in Hungary
- Sunbeam Drops Charges Against Nielsen
General industry news
- Facebook launches mobile app for non-smartphones
- Trading Places: This week’s people moves
- Facebook Focuses On Feature Phone
- Top 5 technology outsourcing trends in 2011
- Ad watchdog to investigate speed claims in broadband ads
- 5 Common Mobile Web Mistakes
- Ten things to keep you awake in 2011
- Expedia to hand Facebook page over to fans
- IPA appoints new chairs for ethnic diversity and strategy groups
- Centaur and Caspian founders set up online B2B publisher
- Social Network Users Are Satisfied with Privacy Options
- Public to be consulted about “misleading” broadband ads
- Who Will Win the Android vs. iPhone Race?
- Sony readies launch of new handheld PlayStation and social network
Source: http://www.eiaa.net
