‘Pipe’ Dreams
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for...
Tagged: digital marketing
What Goodhart’s Law Can Teach You About Performance Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Debunking the Mobile Exchange Myth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
Data pick of the day: Tech products most discussed online
Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some,...
OMD bags RACV & Pacific Brands in Australia
Following competitive pitch processes, OMD has clinched two wins in Australia. The agency has been appointed the media AOR (agency of record) for RACV, pegged...
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Who Should Own Customer Data?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital consumers breaking through the cloud
If you can, then take the next step in regaining control of your own data, by moving it to a service controlled by you or...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
