New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Tagged: digital marketing
Digerati50: Turning chance into a thriving business
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
How To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice...
Comic: Cross-Device Cook-Off
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
Axiata looks at possible tech acquisitions
Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Google gobbles Gecko
Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological...
Comic: Probabilistic Meets Deterministic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
OMD Malaysia names Kelvin Lim as its new Digital Director
OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia...
Online fashion media makes it to The List
The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience. A. Asohan...
Get a Hands On Education at Ad Age Data Conference 2014
The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface...
WPP School of Marketing & Communications graduates its first class
The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first...
Fanta Pouring Big Bucks Into Vine Video Comedy Series
Fanta, the soda brand owned by The Coca-Cola Company, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of...
Data pick of the day: People spend 30% of their online time via mobile
People spend most of their day being connected and staying online, even while on their move. The advent of smartphones and high-speed mobile internet has...
Amazon introduces Local Register
Amazon.com has introduced Amazon Local Register, a secure card reader and mobile app that provides local businesses with the tools they need to quickly and...
