WPP records 3.1% increase in revenues in Q3 2014
WPP revenues of £2.763 billion ($4.609 billion) up by 3.1 per cent in Q3 2014. The third quarter constant currency revenues were up by 10.6...
Tagged: digital marketing
Publishers Need To Help Brands Move Beyond The CTR
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and...
Comic: Captain Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
CPG Spend Is Up – And Fraudsters Are Taking Notice
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to...
Comic: Trick or Treat?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot,...
IoT – still a long way to go in India
Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are...
Creativity is hard, says Vine star Zach King
Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King,...
Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales
Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to...
ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with...
Yahoo to consolidate workforce in India office for ‘sustainable growth’
Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that...
Don’t Forget the Art Behind Digital Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
