Singapore IT bootcamp for seniors and their grandkids
More than 420 seniors are riding the digital wave at the Intergenerational IT Bootcamp in Singapore. The six-day bootcamp kicked off on March 16 at...
Tagged: digital marketing
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
Publicis Groupe explores connected commerce; acquires Expicient
Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS), a capability that marketers...
Publishers: Are You Ready For Millenials?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue...
Comic: Screening The Suppliers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
WPP adds digital to Scott Spirit’s mandate; Mark Povey named COO-WPP Digital
WPP is adding more power to WPP Digital with expanded roles for its senior leaders. Mark Povey, General Counsel at WPP has been named, the...
Teradata Launches Solution To Link Online Activity With Offline Action
Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug...
Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
Like Fine Wine, Cookies Gain Value With Age
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and...
Want OTT Services To Work? Push Video Content To Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Looking Forward
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
Triton Ties Up With Edison Research To Bolster Podcast Measurement
Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with...
Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam
Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will...
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
