WideOrbit Unveils Programmatic Digital Radio Beta Program
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
Tagged: digital marketing
McClatchy’s Darwinian Approach To Programmatic
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
Bebe Tries On Different Desktop And Mobile Ensembles
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Innity appoints Kenneth Sim as General Manager – Thailand
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
FOX Sports Explains Why It’s Passing Content To AOL
FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that...
Facebook Moves From Social Network To Data Platform Dominance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publisher Competition; L’Oréal Ready For Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
OpenX Introduces Consumer Grade User Experience to Forecasting
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
