Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: digital marketing
Single Gold for APAC in Titanium & Integrated Lions
As the 62nd Cannes Lions International Festival of Creativity came to a close with one of the most coveted category, Titanium & Integrated Lions has...
The Fact That You Can Doesn’t Necessarily Mean You Should
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive...
Getting The DMP Integration Right
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
For Global Advertisers, All Roads Lead To Mobile
AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s...
Razorfish, Omnicom Heavyweights Make The Leap To Merkle
AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within...
Publishers Arming Themselves With Data To Fight For Programmatic Dollars
AdExchanger | Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage...
Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
An Ad Tech Temperature Check
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Clorox Taps Fresh Insights To Inform Its Digital Content
AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle...
Telco Deep Dive: Customer experience key to Maxis digital strategy
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made...
#sowhoknew: Throw away your charger…why Wi-Fi will set you free!
The three most common things my wife says to me are (in reverse rank order): why can’t you put the toilet seat down? can you have...
Utah Publisher Achieves Symbiosis With Facebook’s News Feed
AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook,...
Carat’s Anthony Rhind On His Jump From The Agency World To Ad Tech
AdExchanger | In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
In Buying Visible World, Comcast Exerts More Influence On The Demand Side
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
