Can We Just Get Along? Research Shows Relationships Between Marketers and IT Can Be Rocky
Marketers are by nature an optimistic lot (they have to be to keep doing what they do). Maybe that’s why many of them are a...
Tagged: digital campaign
Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to...
Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better,...
Consumers find branded content stimulating & informative: Study
How do consumers view branded content – is it just another ad for them, or does it provide value to them? A study has found...
Location-based mktg biggest opportunity for marketers in APAC for 2016
Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
The journey from data to actionable insights
Disruption is shaking up the business world. New technologies are continuously evolving, propelling the natural transformation of the customer buying process. The exponential growth of...
Mobile advtg drives up FB’s revenue to USD 4.5 billion
Facebook continued on its growth path as beat the third quarter estimates with a revenue of USD 4.5 billion. The social media giant also clocked...
Affle names Sam Li as General Manager, China
Affle has appointed Sam Li as General Manager for its Greater China business. Affle had recently launched its ‘Mobile Audience as a Service (MAAS)’ platform...
Added Value names new MD following sustained growth
Global marketing consultancy Added Value, part of STW Group, has promoted Dennis Wong to the position of Managing Director, Australia. One of the country’s leading...
IAB Tech Lab Releases VAST 4.0 for Public Comment
Updates Help Publishers Monetize Long-Form Video Content Through Improved Delivery & Measurement of Digital Video Advertising NEW YORK – The IAB Technology Laboratory announced the...
Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study
“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the...
Essence to become part of GroupM
WPP’s GroupM plans to add Essence Digital Limited to its portfolio in concert with WPP’s acquisition of a majority stake in the company. Following the...
Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
The Economist adopts time-based ad sales
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid...
Watch out for content, programmatic and IoT: GSK’s Prashant Pandey
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their...
Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity...
