The Era of Programmatic Creative
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
Tagged: digital campaign
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key...
Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015
In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date...
The Move to Trading on Viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science....
The Match Game: Match Rates Are The New Click-Through Rates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Amplifi appoints Sam Pattison to regional role
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
Week in Review: Digital is a crucial life skill
With life going digital, students especially must be equipped with coding skills and digital tools, writes Karamjit Singh. Via DNA
World Federation of Advertisers’ Boss: Don’t Turn Consumers Off
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts...
Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
Comic: Omni-Channel Friday
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
O&M SG appoints Chandra Barathi as Head of Technology
Ogilvy & Mather (O&M) has appointed Chandra Barathi as Head of Technology at Ogilvy & Mather Singapore, and Vice President Technology for OgilvyOne Asia Pacific, effective...
Data pick of the day: Google+ more popular than you think
As Google+ redefines its image to focus on communities and collections, GlobalWebIndex looks at why the social network is more popular than you might think....
Unilever taps Mirum for Rexona in Indonesia
PT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency....
