– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh...
Dentsu Aegis Network China is rebranding its brand agency, Dentsu BlueFocus, to Dentsu PR Beijing Inc. (“Dentsu Public Relations”). This marks an important step of Dentsu Aegis...
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
Garuda Indonesia aims to be a full digital airline by 2020. Karamjit Singh talks about the possible ripple effect this can have on other state-owned...
AdExchanger | With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick...
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty,...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
The D&AD 54th Annual Professional Awards are getting ready for another year of focussing on innovation and design and the role these play in achieving...
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies...
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