AXA, Publicis Hong Kong launch 2-in-1 insurance plan
In a first for Hong Kong, the launch of AXA’s Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness’ and creates an...
Tagged: digital campaign
Platform One, comScore partner to measure viewability in Japan
Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view...
Digital Ad Execs: Four Ways Brexit Will Affect The Industry
AdExchanger | Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone...
Digerati50: Out to make e-commerce ‘conversational’
DNA kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol...
Axel Springer vs Blockr; Funding for Parsec
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against...
How The Industry Can Make Advertising Faster – Now
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker,...
Comic: Automating the Chop Shop
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
How Mary Meeker sees the future of mobile
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive...
The Evolution Of A Native Ad Exchange
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib,...
Intent, Data-driven Video is the Next Frontier of Programmatic Branding
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display....
Five Things Brands Must Know Before Running Mobile in Indonesia
It is the world’s fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to...
Unwalling The Garden: What A Free Market Approach Would Look Like
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
Signal To Noise: Finding False Positives In Media Measurement
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
