Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Tagged: digital campaign
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Lenovo launches digital campaign to helps Jharkhand girls build a school
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
FCB HK appoints Christopher Chan as Creative Director
FCB has appointed Christopher Chan as Creative Director for FCB Hong Kong. Mr Chan has more than 12 years of advertising experience with an exceptional track record...
Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry
Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival...
Are you happy with your LinkedIn marketing plan?
To have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
Mobile first doesn’t mean mobile only
It’s hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the...
LEE’s promotes urban denim culture with #RefreshTheCity
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
Croisette Syndrome: Madness galore at Cannes Lions
Retirez vos lacets s’il vous plaît! The guard gruffly tells me to remove my shoelaces. Moments later the cell door slams shut, followed by silence....
Data pick of the day: 60% stream music; only 10% pay
Recent months have seen big announcements from Spotify and Apple Music on the number of listeners who are engaging with their streaming platforms. It’s now...
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain
AdExchanger | If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the...
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
#sowhoknew: Are you suffering from Facebook Fatigue ?
Irritated by your in-laws posting every inanity of their day? Want to avoid family who add no enrichment to your life? Pictures of your friends...
Ahead of India launch, Adways acquires POKKT app
Adways Inc, a Japan and Southeast Asia focused mobile marketing company, has acquired POKKT’s incentivised Android app, Pocket Money. The acquisition follows the launch of the Adways...
