IBC 2016: Adobe Demos New VR, Character Animation, 3D Innovations
The media industry is buzzing about news that Adobe is launching a series of innovations for Adobe Creative Cloud and Adobe Marketing Cloud. Adobe made...
Tagged: digital campaign
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Guinness appoints Golin to lead digital & PR in Singapore
Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both...
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
The EU Ramps Up Regulatory Action As Pubs And Advertisers Lose Ground
AdExchanger | In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to...
What Is a ‘Next Generation Agency’? Q&A with Andy Cocker & Martin Kelly, Infectious Media
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label....
Ad Tech And Building Trust: Lessons From Fin Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tech ups the customer engagement game for High Street retailers
I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research...
Mastercard names Global Products & Solutions Leadership
Mastercard has restructured its Global Products and Solutions team in Asia Pacific, signaling its commitment to drive accelerated growth. These appointments come after Matthew Driver’s...
beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires...
Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
Let’s be open about the future
There’s a huge temptation for companies, in all industries, to lock you in to exclusive contracts. Banks, phone companies, utilities – they’re all at it....
Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio,...
