Technology, creatives & the new cool
I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing...
Tagged: digital campaign
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they’re even purchasing products brands would never have considered to be smartphone-friendly, like expensive...
Watching People Eat Is Big in Korea; Now It’s Supposedly Coming to America
Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet...
Adacus Goes Beyond DCO with Latest Release at DMEXCO
Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6 COLOGNE, Germany – Adacus today announced...
APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad...
Martech & One-to-One Marketing in Banking Is on a Slow Journey
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are...
Now & Next: Ad Blocking
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
FCB Ulka, LIQVD ASIA appoint new NCDs in India
FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership. Mahendra Bhagat has been appointed to the position of National Creative Director...
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Best of the week: Diversity quotas, publisher pivots and … tequila!
Summer may be winding down, but that’s not reason to not do a (classy) shot of tequila: It’s the weekend! Here are some of the...
Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand
Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven...
Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story)
AdExchanger | Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen,...
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
