A Look Ahead: The Rise Of Data, Consolidation And Privacy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: digital campaign
Trends to look out for in 2017: Rise of programmatic video & metrics
After more than fifteen years working in digital media and advertising in Asia, I have learned that change is the only thing we can be...
Amobee hires Todd Chu as Senior VP, Global Operator Innovation
Amobee has appointed data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Mr Chu will be charged with leading Amobee’s...
The Real Future of Video Lies in Interoperability & an Open Marketplace: Q&A with James Brown, Rubicon Project
In August 2016 ExchangeWire Research produced a report in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with...
TabMo First Mobile DSP to Be Certified by Nielsen Digital Ad Ratings
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
SnapApp Publishes ‘The Campaign Confidence Gap’ Report
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
Marketing to digital natives: a completely new game?
Last week, I came across a report quoting Unilever’s Keith Weed, who pointed out that ‘a lost generation of marketers is bluffing about digital’. The...
Opera and Mirum show Indonesians that time is opportunity
Weary residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Often, they...
Ogilvy Australia unveils new fan platform Padlokt
Ogilvy Australia has continued its push into the innovation space, announcing its development of, and investment into, a new global platform called Padlokt. Padlokt is...
Criteo launches Kinetic Design for ad personalisation
Criteo S.A., the performance marketing technology company, has launched Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually...
Best of the week: Twitter’s woes and Snapchat Live Stories doubts
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up,...
Google’s Mobile Search Index: A Wake-Up Call For Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform, SEVEN
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance...
The art of modern marketing
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
