Blippar: Augmenting the mobile ad space in India
Mobile advertising is among the fastest growing domain in the advertising space overtaking the home desktop. According to marketers, users have adopted mobile screen as...
Tagged: digital campaign
Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO
After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the...
Why Mobile Programmatic Is The Future
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion...
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot,...
Mother’s Recipe in India recharges brand with the digital fuel
Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when...
Agencies outline their biggest challenges (other than clients)
Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Cutting through the clutter…Or cutting through the bias?
I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks...
Dulux India invites consumers to end a 10-sec tale
Dulux India’s new marketing strategy has come forth to integrate the fad around visual interaction and creativity to ensure high level of brand engagement from...
The Weekly Digital Marketing Update @ Copenhagen INK (19-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News...
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst...
IoT – still a long way to go in India
Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are...
Data pick of the day: 50% mobile users in India use Skype’s apps
Skype’s application are used by nearly 50 per cent of the mobile users in fast-growth market – India. It is eyeing such markets as potential...
Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
