Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a...
Tagged: digital campaign
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
IPG Mediabrands bets on investment for good
Brands have a role to play in people’s lives – not just as products and services but a much more intrinsic role of adding value...
Social critical for biz but translating to value is a challenge: Survey
Digital interactions can be translated into valuable action. McKinsey Global Institute caught the business world’s attention when a report from the institute pointed out organisations...
Doing digital on a budget: How 5 shops created great work on the cheap
In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on...
Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
CPG Spend Is Up – And Fraudsters Are Taking Notice
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to...
Comic: Trick or Treat?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Facebook Advertising: Not For Cheapskate Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Smaller screens attract higher engagement rate in Asia, says Appier
Taiwan-based marketing technology company, Appier has published Asia’s first cross-screen research report, providing insights into how users interact on multiple devices. Appier has based the...
Trevor Healy’s destination next – Nexmo
Cloud communications company, Nexmo, has appointed mobile and communications expert Trevor Healy to its Board of Directors as Executive Chairman. In addition to his board...
Mindshare partners with beacon tech co. Footmarks
Mindshare has inked a partnership with beacon technology company Footmarks to bring innovative and engaging personalised solutions to brands across Southeast Asia looking to create...
