AppNexus To Guarantee ‘Fraud-Free’ Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on...
Tagged: digital campaign
Affle appoints Amit Sharma as MD for Affle AppStudioz
A mobile apps and ads as a service (MAAS) company, Affle, announced the appointment of Amit Sharma as the Managing Director of Affle Appstudioz, its...
DMA Digital Diary: What social can teach brands on going mobile-first
As the major social networks – Twitter, LinkedIn and Facebook – came out with their quarter three reports for 2014, one trend to note is...
How mobile messaging services is impacting enterprise
Today’s businesses are constantly searching for new ways to cost-effectively increase customer, employee and partner engagement while improving bottom-line profits. With market globalisation increasing numbers...
Criteo records 70% jump in revenue in Q3 2014
Criteo’s financial results for the third quarter, ending September 30, 2014, has once again spelt good news for the company. The revenue in the Q3...
Time Inc. CEO: ‘CPMs Have Gone Up With Programmatic’
Time Inc. reported increasing digital revenues and declining print revenue for the third quarter. Digital revenue rose 5% YoY, but that increase upped to 19%...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Why Publicis Groupe paid a 44% premium to create Publicis.Sapient
“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls...
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
Publicis Groupe to acquire Sapient for USD 3.7 bn
In a bid to augment its position in digital, Publicis Groupe is all set to acquire Sapient in an all cash transaction. According to Publicis,...
As Asia goes mobile-first, Google’s Julian Persuad on top trends
Asia per se and Southeast Asia more specifically, has been leading the growth of mobile globally. Industry experts have discussed this in various conversations to...
Top trends 2014-15: The rise of ‘brand engagement’ in India
Marketers in India are increasingly adopting ‘brand engagement’ as an integral part of marketing campaigns. According to an Omnicom Media Group India report, What’s Next Trend Report...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
