Evernote rolls out chat feature to level with messengers
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
Tagged: digital campaign
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
Digital Media Players Encourage Users To View More Content And Cord Cut
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
Agency Fail: Many Missing The Boat On Tablets
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
It finally is Dentsu Aegis Network in China with new leadership structure
Dentsu Aegis Network has set up a new management structure for its business in China with the objective of integrating the two brands completely as it has...
Danone AQUA puts together Indonesia’s first ‘Instagram hunt’
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
Digerati50: Ensuring world-class infrastructure
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Comic: Elf-Serve
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make...
